Tag Archives: Pinterest Marketing

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Connection vs. Conversation

by: Jamey Brown

I wrote a piece yesterday that discussed how Twitter can help spark genuine engagement with potential customers/brand zealots. After reading it over I really thought about what the differences were between connection and conversation. It’s a great example of comparing apples to oranges, and sometimes I think we get them confused. Below is a jot list of why they are different, but equally important.

 

 

 

 

- Connection is the first step. The first 50%. Conversation is the second step. The second 50%.

- They’re reciprocal. One cannot exist without the other.

- Connection means first contact. Conversation means further contact.

- Connection is the attention getter. Conversation is the sustainability of attention.

- Don’t connect and not converse. Don’t converse without connecting first.

- Connection means resonation. Conversation means discussion of resonation.

The next time you are on any social network and want to connect with other users (either for business or personal) remember the C squared relationship. If you don’t identify both of these, it will be hard to harness social networking…well, at least in the way you’d want it.

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Social Media A-Z

 

by: Jamey Brown

With the 2012 marketing season soon to wind down, we are all gearing up for 2013. Here are some questions that should be on every good marketer’s mind: What are new strategies? How can we execute? What is our budget? To help you find the answers, take a look at the social media glossary below – think of it as a concise guide to refer to when you are planning out your 2013 social media marketing plan.

Attention – always pay attention to everyone in your online community. Remember, those fans and followers are real people.

Blog – no matter what field you are in, you should have a blog that reflects your brand or organization; this will build readership among other thought leaders in your field.

Community – this is what social media is all about. Social networks are simply online communities. Engagement, discussion and respect are top priority within these communities.

Delete – don’t do it! Unless there is graphic content that must be removed, do not delete what your community is saying. It negates transparency. If you host a community where profanity or hateful comments abound, then post a “house rules” disclaimer stating you will remove certain kinds of comments. This will protect you from angered fans.

Engagement – do it! Always. By actively engaging with their communities, brands build zealots and open lines of communications – this leads to great word of mouth. We all like the good chatter. It’s a great way to thank those who support your brand.

Facebook – Once the mothership, but with many other platforms such as Twitter and Pinterest gaining traction, it is not seen as the head of social networks anymore.

Google+ – I firmly believe that Google+ is essential in today’s social media marketing plan for brands. Three words, S-E-O!

Help – always be willing to lend a helping hand as a brand. Fans and followers use social to get answers, be there for them.

Instagram – one of the most popular social networks. Why? Multimedia always wins, especially filtered multimedia. Visual content is key and Instagram is an easy way to make your photos even better.  Great visuals +  branding = a social win.

Jabber – don’t unintelligibly ramble on. It’s a turn off and will make people want to leave your community. Keep it short and to the point.

Klout – Albeit a little faulted in many experts’ opinions, it still helps identify who is influential with-in defined categories. Don’t invest too much in the actual numbers though.

Listen – one of the most important practices in social media. Listen first, speak later. No one likes the person who only talks about themselves at the party, and you can gain key insights to your fan base.

Myspace – oh snap! I said it. It’s coming back. Don’t believe me? See here.

Network – what it’s all about.

Optimize – stay on top. Make sure all of your channels, sites and marketing plans are up to date and as functional as possible. Cross promote your properties as well. Make it easy for fans to find you.

Pinterest – the new business pages are here. Get crackin!

Quiet – don’t go quiet. When a brand goes away so does all of the word-of-mouth (well, at least the good kind…). Your once dedicated fans will not be happy campers. If you have gone silent then start posting again as soon as possible, no excuses, just do it!

Reach – strive to have a big reach with your brand message, but don’t sacrifice community engagement for bigger reach.

Statistics – always always always measure your data. You can’t know where you’re going if you don’t where you’ve been. We recommend spending a little here to get the full picture. There are lots of affordable tools out there. Invest in social and you will get more out of your efforts.

Twitter – many call it the most important social network. Twitter is essential. Think of it as the salsa dance of social media.

Unfollow – go through and unfollow people you do not interact with on Twitter, as well as inactive users, spammers and egg-heads. Value conversation and connections over your ‘followers’ count.

Visuals – multimedia is king. Try and include still visuals and motion picture in your content strategy. Be wary though, a video that is too long is dangerous.

Websites- where you probably invested a lot of money at one time. Although the party is no longer on your website, you should make sure it is functional, attractive and has links to all of your social platforms.

XXX – don’t incorporate inappropriate content. Graphic images and/or language is the number one way to make your community go rotten.

YouTube – can’t leave this out. Gotta have my ‘GangnamStyle‘ network!

Zealots – what every brand strives for. Your community should be filled with zealots who are passionate about your brand. Where do you think all the good word-of-mouth comes from?

Bonus:

Transparency – be transparent and open with your fans and followers. Allow them to be part of the brand. This builds dedication, something that helps everyone.

What’s your favorite letter of the social media alphabet? What did we miss? 

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Pinterest: The New Visual Resumé

by: Jamey Brown 

Summer: a time of hot weather, flip-flops, grill outs and Hawaiian shirts (yes, I’m a Tommy Bahama wearer during the summer months.) Mainly, though, it is a time for college grads to get that first real-world job out of college. But what makes a college student stand out among the rest? How can he or she be the shooting star in the sea of “regulars?” Well, traditional Cover Letters, Resumes and Recommendations are always the right way to go, but today you need more – the basic trifecta is only the bare minimum now, but this is not necessarily a bad thing. In fact, it can be angled for the creative good, especially with as many digital outlets as there are today – a huge one being Pinterest.

Pinterest, with the highest age demographic using the network being ages 25-34, is a visually based social network that capitalizes on users sharing visuals with one another, liking, commenting and re-pinning each other’s content during the process. So, how can this be harnessed to better a college graduates chances at getting a job? Well, first think of it as a more personal resume, with each pinboard acting as a different group that describes yourself. Secondly, be sure to keep in mind that using Pinterest in this way is using it as a tool, not a substitute. To use Pinterest as a personal resume means it is seen by interviewers as a third dimension to who you are – it hones in on the idea of transparency. Today, transparency is vital, and brands, businesses and organizations require it (and if they don’t, they should!). Using this visual network is a great way to let the interviewers in and see what you are about and see a side of yourself that they might not see otherwise. This being said, you better be ready to show it to them if you choose to do this.

The photo to the left is my personal Pinterest page, and granted I am not fresh out of college, I still have it set up to where people can come to my page and learn anything they want to about me – and I even have a section dedicated to visuals of myself in unique locations during my career. This visual storytelling is a great way for each interviewee to tell their story and show what they have done and where they have been. So whether you are fresh out of college and looking for work, or are older and looking for a new career path, give Pinterest a shot and use it as another tool in your job application arsenal.