by: Jamey Brown
We all want em! As soon as our beloved content goes up we wait on those numbers to skyrocket. But what do the likes, comments and shares mean? Alright, so someone shared content you posted, so what? Does one have higher value than the other (if you’re a Community Manager feel free to shake your head yes now)? Below are likes, comments and shares broken out.
- The original form of engagement for Facebook.
- Likes are the “ok, well at least I got that” app of Facebook.
- Sadly, they don’t hold as much value as they once did.
- These are always welcome and definitely pivotal in Facebook marketing.
- They let a brand see what their market is thinking, a test group if you will.
- They also allow a brand to keep a finger on their community’s pulse. Word of advice: don’t take your finger off…
- The most important button on Facebook.
- Promotes virality (yes, this is now a word because Facebook said so), thus allowing content to go viral
- Sharing is caring; if you ask your community to share content they will probably do it, but only if you have been keeping that finger on the pulse. Oh yeah, use CTA’s sparingly. Too many call to actions and your community will see it as spam and not do it anymore. You don’t want this tactic to lose its zing!
The next time you push out content, either for yourself or the brand you manage, remember what your community is thinking when they are clicking these buttons. And if you think of it prior to publishing then you might see some more success with overall engagement.
What kind of engagement does your content produce?