by: Jamey Brown
If you are like me you enjoy searching those certain brand timelines on Facebook, and checking out their awesome cover photos and content. Some brands that are on my go to list are Red Bull, Old Spice, Paramount, Neutrogena and Bud Light - all of these brand timelines have awesome content, applications and creative design. But what about everyone else – those brand pages that are highly engaging, but maybe not on the forefront of your memory? Here’s a short list dedicated to the other guys.
1. TV Land
These guys rock! I am a die-hard oldies fan so I thoroughly enjoy coming to this page to see their awesome visual content and their cleverly written copy. Since I am a cinephile I have much appreciation for this page’s content – and video clips. So if you’re a fan of “I Love Lucy” or “The Andy Griffith Show” this is the page for you!
2. National Geographic
Nat Geo is obviously a HUGE organization, but surprisingly not one I immediately go to when browsing on Facebook. This brand page is one of the cleanest, and most visually appealing, out there. The visuals are stunning, and are matched by some of the most engaging written content around. If it is digital adventure you are looking for then this is the place for you.
3. Pizza Hut
Are you a pizza fiend? If so, Pizza Hut’s visuals will make you the happiest you’ve ever been. Some might not think a pizza company is a “go-to” brand on Facebook, but if you like pizza, pepperoni, cheese and ranch as much as I do then you will be visiting this page about twice a day. So, when you do visit, it needs to be well done, right? Correcto Mundo! The visuals are salivating and the copy is cleverly written. Oh yeah, for really good deals just click the app!
This is by far one of my favorite cover photos because it is clean and highlights the main attractions of AMC. Mad Men, Breaking Bad (my favorite), The Walking Dead, The Killing and Hell on Wheels. Not to mention I LOVE the “Ultimate Fan Movie Game” app! If you are a movie buff and want to be a part of a great, cinematic online community that discusses anything and everything film and television related, then you will dig. Also, the AMC brand timeline is amazing, but so are each of the show’s timelines! Be sure to check them out and see which is your favorite.
5. Kia Motors
I drive a Kia. And it is AWESOME. So, I decided to check out their brand page and absolutely loved it! Kia does a fantastic job of using the highlighting application to show off their vehicles. They harness their brand page as a car look-book and it is visually stunning, and effective. As soon as I land on this page I feel as though I have entered a digital Kia world. I am flooded with engaging visuals that I want to share with my friends. This is EXACTLY how visual brands out there should model their timeline strategy. Just sayin…
I hope this list helped, and not only helped, but sparked your interest for seeking out brands on Facebook that are doing great work, but might not be the first thing you think of when on Facebook.