Category Archives: Facebook Brand Timeline

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How Red Bull is Doing It Right [FACEBOOK]

by: Jamey Brown 

It’s simple. Red Bull dominates the multimedia scene. They are a brand transcended because of it. So…why?

1. Visual content: content is king. Always. Red Bull capitalizes on this by pushing out the most extreme, eye-popping visuals online. Professional and intriguing visual content = more engagement.

 

 

 

 

 

 

 

 

 

2. Copywriting That Matches the Brand: Every brand should have a unique, human voice – a personality. Red Bull attaches wording to its multimedia content that punts images and video content further down the field. Their writing inspires fans’ lifestyles and inspires them to engage.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Maximum Interactivity: Red Bull’s brand page is a hub for all things: visual content, jobs, television, events and games. A user can land here and not only engage with others in the community, but engage with the various apps for an extended amount of time.

 

 

 

 

 

 

Do you think Red Bull is doing it right? If not, why? 

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10 Awesome Cover Photos

by: Jamey Brown 

Cheers to starting a new week. That being said, here are 20 “can’t beat” Cover Photos for your viewing pleasure. Enjoy! (In no particular order)

 

1. Skittles

 

2. Disney 

 

 

 

 

 

3. Esurance

 

 

 

 

 

4. Tomorrowland (Music Festival) 

 

 

 

 

 

5. BungoBox

 

 

 

 

 

6. Doritos 

 

 

 

 

 

7. Monster Energy 

 

 

 

 

 

8. Be A Part of the Shift 2012 

 

 

 

 

 

9. Social Fresh 

 

 

 

 

 

10. IBTimes 

 

 

 

 

 

 

What are some of your favorite Cover Photos? 

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5 Timeline Pages That Don’t Immediately Come to Mind

by: Jamey Brown 

If you are like me you enjoy searching those certain brand timelines on Facebook, and checking out their awesome cover photos and content. Some brands that are on my go to list are Red Bull, Old Spice, Paramount, Neutrogena and Bud Light - all of these brand timelines have awesome content, applications and creative design. But what about everyone else – those brand pages that are highly engaging, but maybe not on the forefront of your memory? Here’s a short list dedicated to the other guys.

1. TV Land

 

 

 

 

 

 

These guys rock! I am a die-hard oldies fan so I thoroughly enjoy coming to this page to see their awesome visual content and their cleverly written copy. Since I am a cinephile I have much appreciation for this page’s content – and video clips. So if you’re a fan of “I Love Lucy” or “The Andy Griffith Show” this is the page for you!

2. National Geographic

 

 

 

 

 

 

Nat Geo is obviously a HUGE organization, but surprisingly not one I immediately go to when browsing on Facebook. This brand page is one of the cleanest, and most visually appealing, out there. The visuals are stunning, and are matched by some of the most engaging written content around. If it is digital adventure you are looking for then this is the place for you.

3. Pizza Hut

 

 

 

 

 

 

Are you a pizza fiend? If so, Pizza Hut’s visuals will make you the happiest you’ve ever been. Some might not think a pizza company is a “go-to” brand on Facebook, but if you like pizza, pepperoni, cheese and ranch as much as I do then you will be visiting this page about twice a day. So, when you do visit, it needs to be well done, right? Correcto Mundo! The visuals are salivating and the copy is cleverly written. Oh yeah, for really good deals just click the app!

4. AMC 

 

 

 

 

 

 

This is by far one of my favorite cover photos because it is clean and highlights the main attractions of AMC. Mad Men, Breaking Bad (my favorite), The Walking Dead, The Killing and Hell on Wheels. Not to mention I LOVE the “Ultimate Fan Movie Game” app! If you are a movie buff and want to be a part of a great, cinematic online community that discusses anything and everything film and television related, then you will dig. Also, the AMC brand timeline is amazing, but so are each of the show’s timelines! Be sure to check them out and see which is your favorite.

5. Kia Motors

 

 

 

 

 

 

I drive a Kia. And it is AWESOME. So, I decided to check out their brand page and absolutely loved it! Kia does a fantastic job of using the highlighting application to show off their vehicles. They harness their brand page as a car look-book and it is visually stunning, and effective. As soon as I land on this page I feel as though I have entered a digital Kia world. I am flooded with engaging visuals that I want to share with my friends. This is EXACTLY how visual brands out there should model their timeline strategy. Just sayin…

I hope this list helped, and not only helped, but sparked your interest for seeking out brands on Facebook that are doing great work, but might not be the first thing you think of when on Facebook.