by: Jamey Brown
Car insurance is boring. Honestly, how can it be a fun, lively topic? You got me. So how on God’s green earth do you make it cool? And fun? Well, take a look at Esurance. They made car insurance, well, awesome.
Ever since Esurance joined with Allstate they have been doing something right, especially with their social program. I never really liked or disliked their commercials, which is honestly the worst option. A brand’s message and feel should NEVER be stuck in the middle and hard to convey. Now, they have a new look. A new feel. And it is clean, sleek and generally awesome. And along with that, the bulk of their commercials are based around what they, and you, are doing socially. Smart. Driving traffic to a key online source for your brand (in this case, their Facebook Brand Timeline) is always good, but they bring to light that THIS is the place to be. THIS is where people are talking, “saying things like awesome and rockin.” They are capitalizing on encouraging their customers and fans to generate more online chatter – that is where the real opinions will be expressed, both good and bad.
Looking closer at their social department, I’ve really noticed that their content is thoroughly engaging. Enough so to make me continually come back to their page to hang out and see what’s going on. Here are some examples:
Ensurance has given car insurance the third dimension it needs to resonate and connect with fans. They know what they are doing and they are doing a great job. Check em out. Poke around. Engage. You won’t be disappointed!