This industry lends itself to a lot of fluff, talk and show. Naturally, social media is the combined worlds of imagery, writing and creative thinking. These are essential in not only social marketing, but branding as well (which we all know comes before anything else). But what does all this creative fluffiness do? What are the real results? And how do they actually happen? Below are a few Bottom Line Social Media points I’ve encountered so far.
- ROI can come in various forms. Don’t just think traditional here. Depending on your goals beforehand, engagement can be a form of ROI. And obviously, there is traditional ROI – those good ol’ greenbacks. Typically, the more engagement, the better your numbers will be. Before you are dead set on what kind of ROI you want in the end, make sure your goals are laid out correctly in the beginning phases.
- Consistency = growth. This is a bold statement, but I stand by it. Why am I so sure of this? Well, if best practices are in place and you are consistent and planned with your strategy and tactics, then your community will grow. Remember, growth takes time.
- Delegation is vital. This goes hand-in-hand with consistency because your team must know WHO is publishing and resourcing content. The Community Manager position is in high demand now, thus increasing its appeal and need for companies in all industries. Confusion with managing a community can be devastating because the brand/company message can be jumbled or worse, completely lost. Don’t let confusion be part of your social team. Delegate a specific Community Manager and potentially an Associate Community Manager who is part time. Make them the gatekeepers.
- Bonus: Best Practices. Make sure you have your brand’s social marketing best practices memorized and in line. Or better yet, do your research and write them yourself. Social media is an industry based in being able to constantly practice what your preach 24/7.
What are some other bottom line social media points you’ve learned?