5 Reasons How Twitter Helps With Engagement

by: Jamey Brown







In my opinion, Twitter is the best social network for brand to customer engagement. Why? It’s fast. It’s concise. And it’s the best listening tool around. With that in mind, I will keep this entry concise and to the point. So, below are five quick tips on how Twitter can help spark up engagement between brand and customer.

1. It’s A Listening Tool

Twitter allows a brand to hear exactly what its market is saying. Now how is this different than Facebook, Google+, YouTube, Pinterest, etc.? Twitter is 140 characters long, thus meaning followers only have a short breath to say what they mean. So you better believe they are going to say the most important thing on their mind. With only 140 characters to spare, followers are going to use them wisely…and in response so should brands.

2. Speed

Twitter is about speed. If you are not timely on Twitter then it will be noted by followers and trust me, that isn’t good. Think of being speedy on Twitter like being a waiter at a wedding reception – you are moving 100 miles per minute and being nice along the way. Hard? Yes. Effective? Very. Remember though, do not sacrifice content and accuracy of responses just to be fast.

3. User Generated Content

Now all social networks allow this, but my reason for listing this is because Twitter allows one button execution for pushing out user generated content. Yes, the almighty RT! In one click of a button a follower can go from being a regular Joe Schmo to a brand ambassador rockstar. This application is powerful and builds a heck of a dedicated fan base.

4. Connection

Again, all networks have this characteristic – that’s the point of social marketing, right? But Twitter enables a much more personal type of connection. It’s as if we are texting back and forth with the brand or even a celebrity. The connections made on Twitter are deep and I value them greatly – this should be the same mindset for brands on Twitter as well.

5. Conversation

This is what happens after the connection. There’s no point in connecting if you are not going to talk! Twitter allows followers to carry snappy conversations in real time, while also bringing others into the mix. Facebook does this as well, but it is at a much slower pace and the dialogue tends to be clunky.

The next time you are cruising through your Twitterverse think of it as a network that will actually let you connect with someone and talk with them more than just one time. I have multiple Twitter connections that I tweet back and forth with on a regular basis – topics ranging all the way from personal life to work. That my friends is called engagement.

How do you use Twitter? How often do you genuinely engage with your followers? 

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12 thoughts on “5 Reasons How Twitter Helps With Engagement

    • Thanks, Mike. To me, DM’s are the forbidden fruit of Twitter. What I mean when I say that is a DM is for very personal requests or conversation. I would only move to a DM’ing someone if I have established a trustworthy relationship. I view it like talking to someone at a bar. I enjoy having a conversation in a fun environment with other people around (regular mentioning and @ messages being represented here), but moving to the booth and having a one on one conversation is only for trusted relationships. Does that help?

      • It is an excellent answer – you certainly don’t want to “move to a bar booth” with someone inappropriate. However, I sometimes feel that a prolonged conversation between two parties on Twitter could irritate other followers not involved in, or remotely interested in, the discussion topic. For example, if you and I were engaged in a conversation about the moon other folk may not be interested but are constantly seeing our interaction. Or is that my polite way of thinking raising an issue that doesn’t exist?

      • No I completely agree, Mike. You actually just brought up a good point that a lot of Twitter users tend to forget (or they never really notice it in the first place). That point being that Twitter conversations are great, but there is a proper time limit to how long people talk to each other (at least when other followers are being mentioned in the same thread). For example: I do not want to be continuously mentioned on a thread that I can’t contribute to – a kind if Twitter etiquette if you well. Thanks for brining that point up!

  1. Up until a few months ago, I didn’t have a twitter. I never really understood it, and there is still a lot for me to learn, but I have to agree with this article comparing it to Facebook and other networking sites. Twitter is a little safer and more discrete than Facebook and doesn’t have all the other games and tools that Facebook is adding. Facebook is almost becoming too much sometimes. Yes, it can be very helpful in keeping in touch with friends and seeing what everyone is doing and other stuff, but as the article states, it’s not very private and Twitter can do a lot of stuff that Facebook can’t. It allows you to follow celebrities and directly tweet to them or respond to something they have posted, you can say what you want in a short space so that you are to the point and everyone knows what’s really important, you can connect with people you never could connect with on Facebook, and you can just see what’s going on in the world besides in your little circle of friends by just reading tweets on your home page. I think it’s definitely a good place to help with engagement and finding new connections..you never know who you will connect with or what will happen from those connections. There’s always all sorts of opportunities like contests and such that could be really cool. I think it’s possible that Facebook could become irrelevant someday, and a lot sooner than Twitter will, for these reasons.

    • Hey Allison,

      Thank you for the comment! You bring up a good point as well – that being that Facebook is rather clunky with its approach to connecting users. Now that users have other, fast networks it is hard for Facebook to dominate as they once did a few years ago. With massive connection networks like Twitter and traffic driver social networks like Pinterest Facebook is not the head of the social media household anymore. Will it go away? Probably not due to its major backbone of advertising.


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