Monthly Archives: May 2012

by

#QuickBlog: New Netflix Layout – The Online Chatter

by: Jamey Brown 

Today during my lunch break I grabbed some grub and decided to catch up on my Archer. Little did I know that I’d be welcomed by an awesome new layout for the site and Instant Watch. I love the new look and functionality, and the size has been expanded as well. With this new Netflix change I thought I’d tap into the online Twitter chatter about it: what people are saying, are they happy, are they angry, etc. See below:

Image

Image

Image

Image

Image

Do you think Netflix should continue making changes on a regular basis? With changes every few months is Netflix starting to become more of a convenience or inconvenience for online television/film programming?

by

Here’s To You, Esurance!

by: Jamey Brown 

Car insurance is boring. Honestly, how can it be a fun, lively topic? You got me. So how on God’s green earth do you make it cool? And fun? Well, take a look at Esurance. They made car insurance, well, awesome.

Ever since Esurance joined with Allstate they have been doing something right, especially with their social program. I never really liked or disliked their commercials, which is honestly the worst option. A brand’s message and feel should NEVER be stuck in the middle and hard to convey. Now, they have a new look. A new feel. And it is clean, sleek and generally awesome. And along with that, the bulk of their commercials are based around what they, and you, are doing socially. Smart. Driving traffic to a key online source for your brand (in this case, their Facebook Brand Timeline) is always good, but they bring to light that THIS is the place to be. THIS is where people are talking, “saying things like awesome and rockin.” They are capitalizing on encouraging their customers and fans to generate more online chatter – that is where the real opinions will be expressed, both good and bad.

Looking closer at their social department, I’ve really noticed that their content is thoroughly engaging. Enough so to make me continually come back to their page to hang out and see what’s going on. Here are some examples:

Ensurance has given car insurance the third dimension it needs to resonate and connect with fans. They know what they are doing and they are doing a great job. Check em out. Poke around. Engage. You won’t be disappointed!

by

5 Timeline Pages That Don’t Immediately Come to Mind

by: Jamey Brown 

If you are like me you enjoy searching those certain brand timelines on Facebook, and checking out their awesome cover photos and content. Some brands that are on my go to list are Red Bull, Old Spice, Paramount, Neutrogena and Bud Light - all of these brand timelines have awesome content, applications and creative design. But what about everyone else – those brand pages that are highly engaging, but maybe not on the forefront of your memory? Here’s a short list dedicated to the other guys.

1. TV Land

 

 

 

 

 

 

These guys rock! I am a die-hard oldies fan so I thoroughly enjoy coming to this page to see their awesome visual content and their cleverly written copy. Since I am a cinephile I have much appreciation for this page’s content – and video clips. So if you’re a fan of “I Love Lucy” or “The Andy Griffith Show” this is the page for you!

2. National Geographic

 

 

 

 

 

 

Nat Geo is obviously a HUGE organization, but surprisingly not one I immediately go to when browsing on Facebook. This brand page is one of the cleanest, and most visually appealing, out there. The visuals are stunning, and are matched by some of the most engaging written content around. If it is digital adventure you are looking for then this is the place for you.

3. Pizza Hut

 

 

 

 

 

 

Are you a pizza fiend? If so, Pizza Hut’s visuals will make you the happiest you’ve ever been. Some might not think a pizza company is a “go-to” brand on Facebook, but if you like pizza, pepperoni, cheese and ranch as much as I do then you will be visiting this page about twice a day. So, when you do visit, it needs to be well done, right? Correcto Mundo! The visuals are salivating and the copy is cleverly written. Oh yeah, for really good deals just click the app!

4. AMC 

 

 

 

 

 

 

This is by far one of my favorite cover photos because it is clean and highlights the main attractions of AMC. Mad Men, Breaking Bad (my favorite), The Walking Dead, The Killing and Hell on Wheels. Not to mention I LOVE the “Ultimate Fan Movie Game” app! If you are a movie buff and want to be a part of a great, cinematic online community that discusses anything and everything film and television related, then you will dig. Also, the AMC brand timeline is amazing, but so are each of the show’s timelines! Be sure to check them out and see which is your favorite.

5. Kia Motors

 

 

 

 

 

 

I drive a Kia. And it is AWESOME. So, I decided to check out their brand page and absolutely loved it! Kia does a fantastic job of using the highlighting application to show off their vehicles. They harness their brand page as a car look-book and it is visually stunning, and effective. As soon as I land on this page I feel as though I have entered a digital Kia world. I am flooded with engaging visuals that I want to share with my friends. This is EXACTLY how visual brands out there should model their timeline strategy. Just sayin…

I hope this list helped, and not only helped, but sparked your interest for seeking out brands on Facebook that are doing great work, but might not be the first thing you think of when on Facebook.